Grabbing the attention of top beauty editors for your products is no simple task. Beauty editors are constantly bombarded with a mirage of beauty products arriving literally at their door step, so what’s the trick to getting your products to stand out? Well, there are of course several options including an expertly worded email explaining why your blush, mascara, shampoo, etc. is fabulous—which we know has worked wonders! But, there’s another way to get your product immediately in front of the curious eyes of the beauty community—Twitter!
Twitter’s an often-underutilized utopia of editors that you can literally connect with at a moment’s notice. Before you hop on Twitter and start tweeting to editors galore there are some simple rules (just like we recommend with email pitches) you’ll need to consider first.
If you choose to use Twitter to connect with the publication of your dreams, be sure to:
- Do your research and know exactly who you’re contacting and what that editor covers— tweet accordingly.
- Remember tweets are public and should be personalized and used sparingly.
- Follow the person you’d like to connect with, so if they’re interested they can send you a direct message.
To help get you in touch with the top Beauty editors, we’ve compiled a list of the Top 20 Beauty Editors to Follow on Twitter:
- Alyssa Hertzig, Beauty Editor, Brides –
- Angelique Serrano, Co-Beauty Director, InStyle –
- Cheryl Kramer Kaye, Executive Beauty Director, Shape –
- Avril Graham, Executive Fashion & Beauty Director, Harper’s Bazaar –
- Deanna Pai, Senior Beauty Editor, Cosmopolitan –
- Didi Gluck, Beauty & Health Director, Real Simple –
- Gwen Flamberg, Beauty Director, Us Weekly –
- Jean Godfrey-June, Beauty Director, Lucky –
- Jill Percia, Beauty Editor, Women’s Health –
- Julie Schott, Beauty & Fitness Editor, ELLE –
- Megan Deem, Executive Beauty Editor, O, The Oprah Magazine –
- Maureen Choi, Beauty Editor, Glamour –
- Nykia Spradley, Beauty Editor, Essence –
- Heather Muir, Beauty Director, fitness –
- Tracy Perez, Beauty Director, Parents –
- Victoria Kirby, Beauty Director, Redbook –
- Katie Becker, Beauty Editor, W –
- Yesenia Almonte, Beauty Director, Seventee –
- Jennifer Goldstein, Executive Beauty & Health Editor, Marie Claire –
- Cathine O’Neill, Beauty News Editor, Allure –
Are you going to follow them on Twitter and start connecting? Leave a message below and let me know what your experience is like once you connect with these top beauty editors.
